About Adele Archel

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Our data tells us that Communications professionals across industries are under pressure, either being reassigned to demand-gen roles, juniorized or outright replaced by AI-generated content as good enough. 

The result is twofold: the communications art and talent required to help executives and subject or product experts tell their stories is being lost. Worse, there is now a large amount of content that has a sameness about it. Dense with data and facts, it often lacks the organization, originality and voice of the human it's created for.  

To us, a communication largely generated by AI isn't good enough ... nor likely to compel an audience to read, watch, listen or act. As communications comrades, we're certain you'd agree. 

Similar to how a classically-trained pianist must react when hearing the Chop Sticks song being banged out by a child, we also feel that computer-generated content hits a bad note. It simply doesn't read, sound or feel like the genuine thoughts or feelings about the strategies, products, services or philosophies of the people who created them.

Adele Archel Communications was founded to help our clients transform their data and AI-generated content into compelling stories that relay the unique voice of each executive or subject expert it's created for.  It's our passion!

Of course we'll get the facts, figures, grammar, formats and channels right regarding a communication. 

But more importantly, we want the voice and enthusiasm of the executive it's being created for to sing — and shine like the first snowflake of winter, compelling an audience to, in awe, reach out and touch it.